Healthcare in the US leaves much to be desired. According to a recent survey by ZocDoc, 9 out of 10 millennials would rather suffer through an illness or injury than go to a doctor. 

So we launched a campaign designed to get millennials to have a little more faith in the healthcare system. “You Need Some CityMD” turns literally everyone into a spokesperson to convince the masses to get off their butts and go to the damn doctor.