The #1 topical pain relief brand in the US was due for a makeover. To launch the New Icy Hot Pro line, we went from just Shaq, to Shaq and a Squad of pro-level athletes– including NFL star Darren Waller, queen of the tennis court Sloane Stephens, and USWNT up-and-comer Rose Lavelle. We elevated the brand’s worlds of Ice and Heat with stunning VFX, and created dynamic TV spots to show how real Pros always Rise From Pain.